Why Switch from Cotton to Organic Modal


MODAL was originally marketed as "artificial silk," & is soft, smooth & breathes better than cotton. 

Its texture is similar to that of cotton or silk, making it cool to the touch & very absorbent, & won't hold wrinkles like cotton, which makes Modal an ideal fabric for traveling. 

Modal is also less likely to fade or to form pills as a result of friction & will keep its colour much longer than cotton. 

Another advantage of Modal over cotton is its resistance to shrinkage, a notorious problem with cotton. Modal will keep its shape through pregnancy growth & stay soft through repeated washings. 

Organic textiles are grown in controlled settings with no pesticides, herbicides, or other chemicals. Only natural fertilizers are used.

Our merchandise should be washed in cold water, reducing hydro usage. 

You will never buy a cotton tee again!



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